![]() This generative CRM means that now, every business can have the power to connect and harmonize their customer data. Because customers are at the heart of everything we do.īut how? By using built-in AI from Einstein to create insights and recommendations, combined with powerful automation from Flow, Salesforce Data Cloud powers the first-ever real-time CRM. And it all adds up to what we call customer magic. This combination of Data + AI + CRM means your data works smarter. At Salesforce, we are helping companies act on insights with AI, unify customer data, and automate in real time. The future of business is Data + AI + CRM. It’s easy to see why-it’s hard to connect data from different systems, harmonize it into something useful, and most importantly put it to work for your customer. Learn more with Data + AI + CRM Trailhead Questsīusinesses have tried and failed to get value from their customer data for years.
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